When Rosenthal approached us for support with their branding, it was a great honor for me personally—my great-grandmother already cherished a Rosenthal dinner set, making this project particularly special. In this process, I thoroughly analyzed the brand, explored its position, strengths, and weaknesses, and developed new concepts for the brand architecture.

As Art Director, I not only create creative concepts for photo productions but also organize and oversee them. The photo productions in the fields of ceramics and food preparation are particularly exciting for me and bring me great joy. Additionally, I developed a new advertising concept for Rosenthal that effectively showcases the brand.