Julius Meinl Coffee is renowned for its uncompromising quality and connection to Vienna's coffeehouse culture. As a leading company in the hospitality industry, Julius Meinl Coffee approached us to create a national branding campaign aimed at modernizing and expanding the brand in the minds of coffee lovers. I was fortunate to be part of this process from the very beginning – from the barista introduction by the client to leading the photo productions as Art Director and creating large-scale print assets.