For cyclists, triathletes, trail runners, and active individuals, there is an Austrian hotel with a reputation known worldwide. The owner, Jakob, approached us to carry out a complete rebranding. The process began with the logo, which features a minimalistic and illustrated representation of Jakob himself. As the hotel's namesake and a beloved figure in the triathlon community, it felt essential to incorporate his personality into the design.

From there, I developed a cohesive signature look, complete brand guidelines, and a variety of print assets, including stationery, menus, and informational folders. The rebranding extended to vehicle graphics for the hotel’s fleet and even triathlon jerseys for Jakob’s own triathlon team. Together, these elements create a unified identity that celebrates both the hotel’s athletic spirit and its welcoming atmosphere.